What’s in a name? This past week, the Sox announced their new stadium name. For the next 13 years I believe, it will be known as Guaranteed Rate Field. How do you like it? I don’t think most people do. We do tend to get attached to our names.
Soldier Field has always been Soldier Field. I don’t think that name will ever change. That would cause an uproar. What about Wrigley Field? That would be just as bad, but it wasn’t always Wrigley. I wonder if there was an uproar over 100 years ago when the name was changed from Weegham Park. Looking at the Madison boys, we lost an iconic Stadium. It was tough to see the Chicago Stadium go, and I remember some rumblings about the United Center. It’s second nature now. Heck, even Sox park… When the old Comiskey was torn down, people said they’d call this new stadium, US Cellular, new Comiskey. That was before the Cell settled in. We’re not just that way with our teams’ stadiums.
What about Sears Tower? Yes, I know it’s Willis Tower now, but personally, I will never call it that. How about Marshall Fields? Yeah, the change to Macy’s was rough. Just think if other iconic landmarks changed their names? The John Hancock will be renamed McDonalds Tower after their corporate headquarters move; heck no. The Water Tower will be Aquafina Tower; don’t think so. You never know though.
What about street names? Many streets now have an honorary name attached to it. How much does that cost? It’s not like we refer to the streets by those names, but plenty of our streets have two names. What’s next?
People change their names too. Some famous ones for religious reasons. Some not so famous ones for other reasons, like Ron Artest and Chad Johnson. Change is inevitable.
Were you that attached to US Cellular, or the Cell? I wasn’t personally. I went to the first game ever in that stadium, yet my Sox fandom was slowly starting to fade… I was way more attached to Comiskey. That’s where I went to the majority of Sox games that I saw in person. However, the Cell is where the Sox were in the World Series; there has to be some attachment there. But the field is still there…so…
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The new name was an easy target. There were a whole bunch of takes on it on Twitter; my favorite was Low Interest at Guaranteed Rate Field. Then a lot of people were already throwing out nicknames; the G spot, the Rate. I’m sure there’ll be one; once that happens, everyone will forget about this.
What people shouldn’t forget is that this means more money for the Sox to spend on their team, which is the real win here for the fans. There is some money going to Illinois athletics (something like that), which is pretty cool too. But having more revenue come in could mean that the Sox are able to grab that big free agent vs bringing in recycled guys in attempt to catch a spark.
So forget about the name game Sox fans. Your team did something positive, which should make you happy. Take the jokes for now, but don’t sweat it. It doesn’t matter the name of the park; what only matters are the results between the lines. It can’t get worse than the last few, or can it?
MK
I heard the new name and hated it. They have to have a nickname for it. So how about GRATE field?